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Simple Guide to Event Planning 2019

2019 is the year that brings promise of even more virtual event technology but also with tighter marketing budgets, and droves of content competing for your audience’s attention. Never before have event marketers had more obstacles to overcome in order to drive attendance, secure exhibitors and sponsors, and meet event objectives.

Our goal is to showcase event marketing strategies that work, and Beta Testing has unparalleled access to research and insights about the best event marketing strategies.

Beta Testing has the resources for sophisticated event planning, so since you are here, we assume you are already familiar with the basic concepts of event marketing. But before we get started, just so we’re on the same page, here’s a definition:

What is event marketing?

Event marketing is the combined effort of activities taken to promote an event. Effective marketing creates a demand for your event through discovery and creating, and satisfying customer needs.

The key aims of event marketing are:

Letting more people know about your event
Getting people interested in finding out more information
Conveying how the event fills specific needs
Convincing people to attend
Creating a brand presence to attract sponsors, media and attendees to future events
Selling more tickets/increasing registrations

Successful events don’t happen magically.

Most of them have a succinct marketing strategy with directed actions and planning for before, during, and after the event. While many event marketers believe word of mouth and social media will help ease their marketing responsibilities, those things don’t occur in a vacuum. They are cultivated and earned in very strategic ways.

Here’s how you can begin doing that for your event:

MARKETING BEFORE THE EVENT: –
            BUILD INTEREST AND INSPIRE ACTION
MARKETING DURING THE EVENT: –
           AMPLIFY ATTENDEE ENGAGEMENT AND SPONSOR/EXHIBIT OR SATISFACTION
MARKETING AFTER THE EVENT: –
            KEEP THE EVENT LIVE 365 DAYS A YEAR
MARKETING BEFORE THE EVENT: –
           BUILD INTEREST AND INSPIRE ACTION
A Bunch of Event Marketing Ideas that would help you define and ensure success.

All good event marketing strategy begins with identifying goals and building specific objectives. In its simplest form that means identifying why you’re having an event.

Are you trying to:

launch a new product
rebrand
build a loyal customer base or brand ambassadors
teach people how to more effectively use your product
create an additional source of revenue

Once you’ve identified the “why” behind your event, you’ll select a few objectives that will help you shape what you offer and how you will market your event.

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